12 February, 2008

How to Promote Your Website

This entry was originally posted on the omnistaretools.com blog. It is reposted here for reference only.

One of the most important things any webmaster has to do on a regular basis, other than, you know, master the web, is to advertise his or her website using the best possible methods.

The process of promoting one’s site consists of three fundamental steps:
Step 1: Brainstorm good promotion ideas.
Step 2: Initiate good promotion ideas.
Step 3: Go back to step 1.
Thankfully, with my help you can all skip step 1 as many times as you’d like. That’s because I’m about to show you a few of the greatest methods you can use to promote your website. (The following were all stolen from omnistaretools.com, but since I wrote the page in question myself, I don’t mind the blatant plagiarism. Though you should note how I’m careful not to mirror my own content, since both of these pages are indexed by search engine spiders.)
1. Publish An Article
Write a really good article in your niche and e-mail all the bloggers in that field to let them know about it. You’ll be surprised at how many may link to you. Just remember to make sure your article is good, or you may get some bad press. (On the other hand, even bad press still counts toward your pagerank, unless they link you with a nofollow tag. But really, who takes the time to do that (except Matt Cutts, of course)?)
7. Be Opinionated
If you happen to notice a blog entry or forum topic where the majority opinion seems to be completely incorrect, be very opinionated on letting them know that you hold the opposite opinion. If you’re lucky, you may get a few links back saying that you’re wrong. (In fact, why not just hold the opposite opinion every time, even if they’re technically right? After all, in the SEO world, any link back is a good link back.)
18. Create a Great Favicon
A good favicon image accomplishes so very much: it increases brand awareness, makes your site stand out from the crowd, and gives you that street cred that comes along with every well-made favicon file. Just don’t make it animated gif style, you may think it makes you stand out even more, but users have been known to delete a bookmark or close a tab solely because of an animated favicon. Just don’t do it.
You can, of course, find many more great tips at the best ways to advertise your site page, hosted right here at Omnistar. (c;
Oh, and as a reward to my faithful blog lurkers, I’ll even add in an extra tip that has yet to make it on that other page:
0. Advertise Your Webpage Through Your Blog
When you finally make that great webpage that you want to spread the word about, don’t ever ever forget to write a blog entry about it, with lots and lots of links pointing right at it. Preferably with good keywords, like Web Promotion Tips You Just Can’t Ignore!.
If you have any tips of your own that you’d like to contribute, feel free to leave a comment. I’ll gladly post any suggestions that make me smile. (c;
Posted by Eric Herboso.
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