Google.org is the public service component of the Googleplex machine. In the past, Google.org has helped in many different areas, but without a real specific focus. But today (17 Jan. 08), Google.org’s mandate to make the world a better place has decided on a few very specific foci, by zeroing in on five core initiatives.
Google.org’s SME support is intended to lower transaction costs in SME investment and to create opportunities to access larger financial markets. The program is initially focused on the developing world, with initial partner TechnoServe.
Google.org’s RechargeIT initiative aims to reduce CO2 emissions, cut oil use, and stabilize the electrical grid by accelerating hybrid electric vehicle adoption. Unlike the other four initiatives announced today, Google.org specifically mentioned that its investments in this area will mostly go to for-profit companies that are working in this area.
It’s refreshing to see a company so dedicated to giving back. Google sometimes has to deal with a number of critics, but their Google.org division seems to be fully intent of fulfilling their mandate of “making the world a better place”.