16 October, 2007

SEO Book Review: Search Engine Optimization at Its Finest

This entry was originally posted on the omnistaretools.com blog. It is reposted here for reference only. Also, please don't buy this book based on this very old review. Much of what was in this book is now common knowledge in the SEO world, even though it had good information for the time. Today, if you're looking for SEO tips, you can probably do quite well just by performing a few google searches. Nevertheless, this book did help me when I was much younger with learning more about web marketing, especially considering that my current (2015) career is as a communications consultant.


I just finished reading Aaron Wall’s SEO Book, and believe me when I say that I couldn’t wait to write up a review of it. It’s the kind of thing you just want to share with everyone you meet.
Here at Omnistar, we take SEO seriously. That’s why after hearing so many good things about Aaron Wall’s SEO Book, I was excited to finally get a chance to read it. Now that I’ve finished all 331 pages of it, I’m even more excited than I was before.
SEO Book
Wall’s SEO Book does an excellent job of covering everything that you could possibly want to know about optimizing your site for search engines. From domain name decisions to logo designs, css tips to meta tags, Wall covers it all. And he doesn’t hold anything back. Reading Wall’s SEO Book is just like hiring him at his $500/hr rate, except you have to actually think, and he gets paid less.
Still, some people might balk at the $79 price tag on his downloadable ebook. But believe me: it’s well worth it. Wall writes in a readable style, and never advises you to go out and buy $900 worth of software on some other site; he gets straight to the point and tells you how to do what the professionals do. When I say that you will make back your $79 investment simply by implementing a couple of his ideas, I mean it.
I should mention here that Wall’s book is for long-term optimization only. He doesn’t distinguish between black and white-hat SEO, he simply talks about what works while avoiding what doesn’t. But although he experiments with some SEO practices that might increase search engine rankings temporarily, his SEO Book is geared only toward those practices that will help your site to build and maintain optimization in the long term.
Please notice that my recommendation of Wall’s SEO Book is not to give an affiliate link so I can make money. I’m recommending it because I really believe it works. Whether you’re a beginner at SEO or an expert who’d like to have a fully organized, readable list of everything there is to know about search engine optimization, you should buy Aaron Wall’s SEO Book. It really is search engine optimization at its finest.
Posted by Eric Herboso.
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